3 tips to ensure B2B content is SEO friendly
Increasing the external links to your website is one of the most important elements of a successful optimization strategy. They can boost your rankings in the search results, drive traffic, and...
View ArticleWebsite Marketing budget guide- the real costs of online marketing
Online Marketing cost guide by Dr Search. Although we at the Search Clinic are pretty open about our services- both what we offer and how much it’s going to cost you, when we found this recent post at...
View ArticleBasic website filenaming structures
Your website’s URL structure is an important search engine optimisation factor, so Dr Search thought I’d write a quick post covering some useful guidelines for you to keep in mind when building your...
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Site speed- now an official Google factor in deciding your ranking
Google’s Matt Cutts has finally confirmed that your site’s speed is a critical factor in Google determining your free results rankings. Dr Search notes that Google’s Pay Per Click rankings calculations...
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Yell chiefs to quit after earnings slump
Yell’s long running chief executive and finance director both announced their departure after it reported a 26 per cent fall in annual underlying earnings. Yell, the publisher of Yellow Pages, has been...
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Search Clinic on YouTube- the most cost effective ways of online marketing
Search Clinic on YouTube talks about the most cost effective way of online marketing Simon Dye, Dr Search the Principal Consultant at the Search Clinic gave a lecture to businesses, professionals and...
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Google Instant Search- results before you finish typing
Google unveiled a new version of its search engine yesterday- Google Instant, which produces results before you have finished typing and offers suggestions for what you wanted to look for. ‘Streaming...
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Warning- Pay Per Clicks aren’t your magic online marketing channel
The Search Clinic has long been warning that pay per clicks- and Google’s AdWords in particular are not your magic online marketing channel, now new research proves my caution. Online searching has...
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Google denies Panda dance deliberate hit on MS rival Ciao
Google has defended recent changes to its search ranking algorithm that reduced the prominence of some popular websites. One of the worst hit websites by the “Panda” update was Ciao.co.uk, a...
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Google updates search engine rankings for newer results
Google has updated it’s search engine results algorithms in response to timely search queries.The update is designed to work out whether a person wants up to date timely results or historical data. The...
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